Modal Sosial Kelompok Sadar Wisata (Pokdarwis) Dalam Pengembangan Desa Wisata

Abstract

Aceh Besar is home to the tourist town of Gampong Lubuk Sukon. In 2023, Gampong Lubuk Sukon emerged victorious as a hopeful winner of the Indonesian Tourism Village Award (ADWI). This is inextricably linked to the Tourism Awareness Group's (POKDARWIS) social capital. With POKDARWIS as its driving force, the Lubuk Sukon Tourism Village has developed. The purpose of this study is to examine how the Tourism Awareness Group's (POKDARWIS) social capital supports the growth of the tourist hamlet in Gampong Lubuk Sukon, Aceh Besar. The three variables used in this study—trust, norms, and networks—are taken from Robert D. Putnam's social capital theory. Using a case study methodology, a qualitative research approach is employed. The findings of the study demonstrate that Gampong Wisata Lubuk Sukon's development is influenced by social capital. Trust is demonstrated by POKDARWIS's openness in financial management, community involvement, and assistance from the Aceh Culture and Tourism Office, the Gampong Government, and hospitality to visitors—all of which are critical to the growth of Gampong Wisata Lubuk Sukon. Social standards that are deeply ingrained include active community participation and mutual collaboration. Social networks—both internal and external—are crucial for fostering collaboration, facilitating communication, and promoting the government and tourism. The development of Gampong Wisata Lubuk Sukon is aided by this social capital, yet it is still not at its best. POKDARWIS members' low proficiency in foreign languages is one of the challenges. Therefore, for sustainable and ideal tourism development, a better organized collaboration system, improved human resource capacity, and an extension of cooperation networks are required.